As enterprise tech investors at Work-Bench, an exciting theme we’ve invested in for many years has been GIFEE — Google Infrastructure for Everyone Else.
This initially played out through our early investments in CoreOS and Cockroach Labs, and most recently through our investment in Authzed.
Given this experience, I had the opportunity to speak at Equinix Metal’s recent GIFEE Day conference on G(TM)FEE: Go To Market For Everyone Else.
The talk covered four elements key for cloud-native startups looking to sell into the enterprise, with examples shared from GIFEE inspired companies in our portfolio across:
- Product
- Community
- Sales
- Buyer Personas
Check out the video of the talk and hit me up on Twitter if you want to nerd out on anything discussed.
