Jonathan Lehr

As enterprise tech investors at Work-Bench, an exciting theme we’ve invested in for many years has been GIFEE — Google Infrastructure for Everyone Else.

This initially played out through our early investments in CoreOS and Cockroach Labs, and most recently through our investment in Authzed.

Given this experience, I had the opportunity to speak at Equinix Metal’s recent GIFEE Day conference on G(TM)FEE: Go To Market For Everyone Else.

The talk covered four elements key for cloud-native startups looking to sell into the enterprise, with examples shared from GIFEE inspired companies in our portfolio across:

  • Product
  • Community
  • Sales
  • Buyer Personas

Check out the video of the talk and hit me up on Twitter if you want to nerd out on anything discussed.

Jonathan Lehr

Jonathan Lehr

All enterprise tech, all the time || VC @Work_Bench, Founder of @NYETM, and @KauffmanFellows Class 19 || I also tweet (a lot) about the @MiamiHEAT